Bachelor of Arts in Communication

PROGRAM EDUCATIONAL OBJECTIVES (PEO)

Three to five years after graduation, the Arts and Sciences alumni shall:

• Have advanced their practice in the field of arts and sciences
• Be globally competitive in their field of specialization by:

1. 1. pursuing professional development;
   2. exhibiting integrity towards excellence;
   3. manifesting proper ethical principles and values; and
   4. promoting social responsibilities in their profession.

PROGRAM INTENDED LEARNING OUTCOMES (PILO)

By the time of graduation, Bachelor of Arts in Communication students will be able to:

1. Define and access information needs; assess, organize, produce, share, and utilize information and knowledge;
2. Communicate, develop and produce communication materials in different formats and platforms (print, broadcast, and online);
3. Prepare communication/media plan;
4. Conduct communication and media research and evaluation;
5. Demonstrate communication management and leadership skills;
6. Develop entrepreneurial capabilities;
7. Adhere to ethical standards and practices;
8. Know and practice rights and responsibilities and accountabilities in the communication profession;
9. Demonstrate a development orientation in communication work; and
10. Apply communication theories/models, principles, practices and tools in development work.
11.